What makes my company different, unique, or better than the competition?
Which of our marketing strategies is the most effective? And how do we even know?
Are my customers’ experiences consistently positive?
How much do we really spend on marketing each year?
If you don’t know the answers or haven’t the time to think about them, you’re what we at Zeal Marketing & Consulting call “normal.” As a business owner, when your focus is on your company’s growth and your customers’ satisfaction, marketing is a second thought. You do it because you think you have to, but there’s really no rhyme or reason behind it.
Hiring an experienced marketing specialist with a unique strategy for your business is a game-changer. By working together with you to share and blueprint ideas, we develop an unmistakable synergy that fuels our creative spark. We want you to throw everything out on the table – the good, the bad, and maybe even a little industry gossip while you’re at it – so we can develop a brand consumers relate to and attract them to your business in a variety of ways.
There are five critical steps in putting together a comprehensive and effective marketing strategy:
The first step is to do a thorough analysis of your business, review current and past marketing strategies, gain an understanding of the market, evaluate your customers’ journeys, and assess your brand. A fresh set of eyes, new perspectives, and new ideas are always a big help.
Once we’ve determined what your opportunities are and where you have room for improvement, it’s time to get organized. Tightening up processes can have a major impact on your sales conversions. This step is where we get the proverbial “ducks in a row.”
Now we’re ready to determine what the most effective tactics will be and how we need to implement them for your success. These strategies may include targeting, branding, advertising, digital marketing, social marketing, and grassroots efforts.
Now it’s time to get creative! This is when we work with our copywriters, designers, and developers to turn the strategies into marketing content with ideas, concepts, and production. This is often our clients’ favorite part – watching their brand come to life in a meaningful and effective way.
When the pieces are all produced and wrapped up with a bow, it is time to tell the world (or at least your target geographic market)! We’ll get the right marketing messaging to the right people, and just as important, analyze your campaign’s effectiveness to ensure you get the best return on your investment.
So back to our initial questions…
Are you ready to start answering them? If so, the team at Zeal would love to lead you through the process. Remember, having the right marketing strategy can make or break your business – let an expert guide you where you need to go.