I recently went through a rough week of work. #realtalk
The reason it was rough was because I couldn’t do something I thought I should be able to do. After what felt like a million attempts, I just couldn’t.
I felt like a failure. And let me tell you – I got really down on myself. We have all been here, right?
I started scrambling to find a solution, which included a 12-week training course and a thousand dollars, resulting in a certification. The certification would have helped me in one specific area of marketing. But thankfully, before pulling the trigger, I phoned a couple friends for advice.
I reached out to my friend and business coach, Caryn Mefford, and THANK THE LORD for her! Caryn’s advice – wait 24 hours before making a decision – was worth $1,000 and 12 weeks of online training. Caryn’s encouragement, “no one is a failure for what they don’t know” brought me back to reality.
And more importantly, it lead us to go through the process of writing/revising my mission, vision and values – both personal and for Zeal. I got vulnerable and grounded, and I verbalized and reconnected with the purpose and drive behind Zeal.
Once I did that, the decision was crystal clear. I didn’t need a certification. I needed to delegate or outsource, and MOVE ON with what I am good at – Marketing Strategy.
It took me being vulnerable to say, “That’s not my wheelhouse, and I’m going to outsource it.” It’s courageous, not weak. It’s smart, not lazy.
I went back and watched Brene Brown’s “The Call to Courage”, which is the Netflix version of my favorite book, Daring Greatly. If you haven’t seen it (or read it), you need to. Everyone does.
I feel so energized and motivated having gone through the process of writing my vision and values and thinking about what drives me. I plan to come back to it regularly – daily even – until it is engraved on my brain. And I plan to use it to navigate the decision-making process.
I highly recommend you revisit your mission, vision, and values if they exist, take the time to update them if needed, or create them if they don’t. Strategic business decisions become much easier to make when you’re clear on where you want to go.
Thanks for reading,