Let me ask you a couple of questions:
- What makes your company different, unique, or better than the competition?
- Which of your marketing strategies are most effective? How do you know?
- Are your customers’ experiences consistently positive?
- How much do you spend on marketing each year?
If you don’t know the answers to all of these questions or haven’t taken the time to think about it, you’re what I would call “normal.”
Hiring a marketing specialist with a unique strategy for your business is a game-changer. I specialize in designing and implementing a Marketing Strategy.
Putting together an effective strategy includes five steps that I call the Pursuit of Success.
Pursuit of Success
It takes all five steps to create a comprehensive and effective strategy
Analyze
take a good hard look
The first step is to do a thorough analysis, review current and past marketing strategies, gain an understanding of the market, evaluate your customers’ journeys, and assess your brand. A fresh set of eyes, new perspectives, and new ideas are always a big help.
Organize
clean up the process
Once we have determined what your opportunities are and where you have room for improvement, it’s time to get organized. Tightening up processes can have a major impact on your sales conversions. This step is where we get the proverbial “ducks in a row.”
Strategize
make the plan for growth
Now we’re ready to determine what the most effective tactics will be and how we need to implement those tactics for success. These strategies include targeting, branding, advertising, digital marketing, grassroots efforts, and more.
Conceptualize
bring the plan to life
Now it’s time to get creative. This is where we work with a creative team to turn the strategies into marketing content with ideas, concepts, and production. This is often my clients’ favorite part – watching their brand come to life in a meaningful and effective way.
Realize
do it and achieve results
When the pieces are all produced and wrapped up with a bow, it is time to tell the world (or at least your target geographic market). We will achieve success once we get the right marketing messaging to the right people.
So back to the initial questions …
Are you ready to start answering them? I’d love to lead you through the process. Remember, having a strategy is a game-changer, and you need an expert’s help.