Micun for Madison Brand Development

Adam Micun was a local leader entering the political world. With the help of outstanding freelance marketers, we created Adam’s political brand. He needed help with branding and marketing – from scratch.


Designer, Bob Sandefur, produced the logo and established Adam’s brand. The talk bubble is a play on both Adam’s name (Mic, as in microphone) and the fact that Adam is well-known for his auction company. Darin Hartlieb’s professional photographs depicted Adam accurately to round out his brand.


The website project brought the new brand to life with voice, content, photography, and style. Writer Alison VerHalen turned Adam’s thoughts and beliefs into compelling political copy. I designed and built Adam’s website through GoDaddy.

Marketing Strategy

Adam’s campaign required brand awareness/name recognition strategies, since he was new to the political scene. Strategies included producing marketing materials and online marketing through social media advertising.