The Flats at Dorsett Ridge Brand Development

Zeal was hired by a property management company to design and produce a brand for a new multi-family property built in St. Louis.


Creatively our team used the renderings of the building to gauge the style, as well as considering the target demographic and what style would appeal to them.

The result pictured here is a logo mark courtesy of Bob Sandefur, including details such as the incline that the building sits on, which the client was thrilled with.

Marketing Strategy

Chief Marketing Strategist, Kate Allaria, wrote an extensive marketing strategy for the lease-up period, as well as an ongoing/maintenance marketing strategy to implement after the property was 90% leased.