I’m Kate Allaria, President of Zeal Marketing & Consulting. I launched Zeal in 2019 with over 16 years of marketing experience. Why? Because I want to work directly with businesses and organizations, to provide them just what they need in order to succeed. Whether that’s internal process improvement, brand development, or marketing, I give my clients the tools and confidence they need to grow and reach their goals.
I have vast and diverse marketing experience – ten years as an internal marketing director for two organizations, four years as a Senior Account Manager at a marketing agency, extensive experience leading brand creation and launch, developing and executing campaigns – in a broad range of industries.
I have worked primarily in healthcare, financial services/banking, business-to-business industries, and non-profit organizations.
years of marketing experience
brands I’ve worked on
campaigns I’ve executed
I work directly with a team of experienced, talented marketing experts – graphic designers, writers, digital marketers, media buyers, and others – and lead the team to meet my clients’ needs.
I strongly believe a business needs a cohesive brand, a solid marketing strategy, and a good understanding of its customers’ journey. Without those things, your marketing dollars are being wasted.
I enjoy developing meaningful relationships with my clients and being a resource they know they can call anytime.
In 2012, I earned my Masters in Business Administration from Argosy – with a focus on Marketing. I earned my bachelors degree from Illinois Wesleyan University, where I played basketball and was voted College Conference of Illinois and Wisconsin Player of the Year in 2003.
I have two sons, Ty and Isaac, and I enjoy coaching Isaac’s youth basketball team. I am an active member of my community and serve on the executive board of the Edwardsville Children’s Museum.