I’m Kate Allaria, President of Zeal Marketing & Consulting. I launched Zeal in 2019 because after 16 years in marketing, I saw first-hand the disconnect between clients and the agencies hired to help them. I felt the frustration of small business owners when they came second to big-name clients or when they were sold solutions they couldn’t afford (and worse, failed from the get-go). I didn’t just want to be someone’s marketing consultant – I wanted to be a resource they knew they could call anytime.
I strongly believe a business needs a cohesive brand, a solid marketing strategy, and a good understanding of its customers’ journey. Without those things, your marketing dollars are being wasted. That’s why I develop deep, meaningful relationships with businesses and organizations – to find out exactly what they need in order to succeed. Whether it’s internal process improvement, brand development, or marketing, I give my clients the tools and confidence to help them define and reach their goals.
Before Zeal, I worked for 10 years as an internal marketing director for two organizations and four years as a senior account manager at a marketing agency where I launched, developed, and executed campaigns for a broad range of clients.
My diverse experience makes me unique and valuable in that I can work in any industry. However, I have extensive experience in healthcare, financial services/banking, business-to-business industries, and non-profit organizations.
years of marketing experience
brands I’ve worked on
campaigns I’ve executed
In 2012, I earned my Master of Business Administration with a focus on Marketing from Argosy. I earned my bachelor’s degree from Illinois Wesleyan University. I have two sons, Ty and Isaac, and I enjoy coaching Isaac’s youth basketball team. I’m also an active member of my community and serve as president of the Edwardsville Children’s Museum board of directors.
