Made ya look!
Listen, when it comes to marketing, nobody knows what ALL small businesses need. They are vastly different. Every. Single. One of them needs something different. There’s no one-size-fits-all plan, no cookie cutter strategy. Each small business just needs an expert to provide them exactly what it is they need in order to succeed.
I guess I do know what small businesses need – FLEXIBILITY.
I am amazed with this particular species of human – the entrepreneur. I have spent so much time lately talking with business owners and other professionals who work with business owners, and I have realized what a niche there is for a marketing agency who is willing to be flexible and creative.
These passionate business owners make an incredible impact on our local communities and the region. I love hearing the passion in their voices when they tell stories about their clients or customers. I can hear their “why” coming through, and I want to help them succeed.
One business owner in particular just about broke my heart. She was SO passionate, and her desire to fill a need for people was so strong, but she just wasn’t having the success she needed to make the whole thing worth it. She’s at the tipping point, teetering between “I’m all in” and “I just can’t anymore.” I cannot necessarily save her business, but I can surely put together an organized strategy to help. My plan will give her guidance, lots of options and recommendations, point her in the right direction, and most importantly, give her the confidence to move forward toward her definition of success.
Another small business owner I met recently has had a great couple of years. He’s flying high right now with money in the bank and an eye towards the future. What he needs, and has the means to do, is completely different. Perfect – let’s do it. Branding, TV ads, billboards, social media … all of it.
That’s what I love about what I get to do as a marketing consultant. I get to do whatever my clients need. I’m not turning off local business owners because I have a $5,000 minimum monthly retainer.
I’m helping passionate entrepreneurs succeed.
It’s been a great couple of months at Zeal, and things are looking up! Let me know how I can help you. I’m flexible!
Thanks for reading,